Timeline: from 3–4 weeks • Fixed contract • Vladivostok / RemoteVladivostok • Online across Russia

Brand Identity Development

Designing a holistic brand visual system: from concept and mark to layout rules across all media.

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01 / Deliverable

What the client gets

You get a ready-to-scale visual system that clearly identifies your business at every customer touchpoint. All elements are organized in a guideline, and source files are prepared for layout designers, print shops and production.

03 / Scope

What is included

01

Context & competitor analysis

Studying the market environment, positioning and media constraints.

02

Visual language concepts

2–3 fundamentally different directions shown on key touchpoints.

03

Typography & color system

Licensed font pairings, color calibration for CMYK, RGB, Pantone.

04

Brand graphics & patterns

Supporting visual elements, grids and composition rules.

05

Style guideline (PDF)

Usage rules for style constants, safe zones and prohibited practices.

04 / Assets

Brand Deliverables

✓ Primary and compact logo versions✓ Vector source files (.AI, .EPS, .SVG)✓ Raster files for screens (.PNG with transparency, .WebP)✓ Color profiles (CMYK, RGB, HEX, Pantone)✓ Style guideline (PDF, 25–40 pages)✓ Layouts of 3–5 core media (business cards, letterheads, signage/bag)
05 / Business Fit

Who this is for

New business launch

When you need to enter the market with a strong, memorable visual image.

Entering federal or international market

When the current design looks local or chaotic.

Scaling & franchise

When you need strict rules for a branch network.

06 / Steps

Workflow

01

Brief & technical spec

We define the business task, collect production constraints and fix milestones in the contract.

02

Research & concepts

We develop 2–3 meaningful concepts and show them on real situational media.

03

Refining the chosen direction

We finalize the graphics, precise logo geometry and typeface.

04

Media & guideline layout

We document style usage rules and prepare files for print and web.

05

Source files & rights transfer

We hand over a structured archive and sign the rights transfer act.

07 / Terms

Pricing, Timeline & File Handover

Cost
$400

Cost is based on the required media scope and brand scale. After the brief you receive a fixed-price estimate that does not change during the project.

Development timeline
Regulation

The base identity development timeline is 3 to 5 weeks, depending on approval speed and the number of approved media.

Formats & rights
Source files

Vector formats AI (Adobe Illustrator), EPS, SVG, PDF (PDF/X-1a for print) and high-resolution PNG. Exclusive property rights are fully transferred to the client.

08 / FAQ

Frequently Asked Questions

How is identity different from a regular logo?+
A logo is just a graphic mark. Identity is the whole system: fonts, brand grid, colors, composition rules and principles for any media from a letterhead to a facade.
How many concepts are developed?+
The base scope includes 2–3 independent concepts differing in metaphor, rhythm and character.
Will you help with the print shop?+
Yes, all files are prepared to prepress standards (bleeds, overprint, CMYK). We consult technologists and printers when needed.
Where are you located and how does remote work go?+
The studio is based in Vladivostok. Work with clients from Moscow, St. Petersburg and other regions is online: calls in Telegram/Zoom, Figma demos, milestones fixed by contract.
09 / Services

Related Services

Corporate Identity Development→Logo Design→Brandbook & Guideline Development→Rebranding & Style Refresh→Packaging Design Development→

Tell me about your project

Let's discuss the scope and create a structured proposal for your business.

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