Brandbook and Brand Style Guideline Development
Systematizing all rules of the company visual language into a single regulatory document for marketers, designers and contractors.
What the client gets
A comprehensive technical document (Brand Guidelines) that eliminates errors and distortions of the brand style in advertising, website layout and point-of-sale design.
What is included
Logo specification
Coordinate grid, proportions, safe zones, scaling rules.
Typography regulation
Heading hierarchy, leading, accent and body text rules.
Color model
Layouts for offset print (CMYK), digital (RGB/HEX) and spot colors (Pantone).
Media design standards
Drawings and layouts of key media with margins and materials.
Brand Deliverables
Who this is for
Companies with marketing teams
So different designers and contractors deliver consistent, predictable results.
Chain business and retail
To control store and branch design standards.
Workflow
Style audit
We analyze all approved identity elements and touchpoints.
Section structuring
We form the regulation table of contents for the business specifics.
Layout & rule description
We write concise, unambiguous instructions.
Approval & handover
We deliver the final PDF and related source archives.
Pricing, Timeline & File Handover
Cost depends on the depth of work and the volume of standardized media (from 20 to 80+ pages).
From 3 to 5 weeks.
A high-resolution PDF master file, plus an archive with separated assets and fonts.
Frequently Asked Questions
What is the difference between a brandbook and a guideline?+−
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